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AMFI Registered Mutual Fund DistributorARN: 308075
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Code of Conduct

The standards AMFI sets for registered distributors, and the way we apply them at this desk.

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Code of Conduct
How we operate

Eight standards we hold ourselves to

AMFI prescribes a code of conduct for every registered mutual fund distributor. Below is how that code translates into day-to-day practice here.

Act in the investor's interest

We place your interest ahead of our own remuneration in every recommendation of process, product category or timing.

Sell only what is understood

We do not complete a transaction until the investor can state in their own words what they are buying, what it costs and what can go wrong.

Disclose, do not conceal

Commission structure, expense ratios, exit loads and lock-in periods are stated before signature, and the difference between regular and direct plans is shown.

Never assure a return

We make no promise, projection or indication of assured return, capital protection or guaranteed income on any market-linked product.

Keep records and confidences

Investor information is used only for servicing and statutory obligations, and is never sold or shared for marketing.

Handle no money in our own name

All payments are made by the investor directly to the AMC, issuer or insurer. We accept no cash and no payment in our personal name.

Respect the ARN

We do not allow our ARN to be used by any other person, and we do not transact on any folio without written or otherwise authenticated instructions.

Take complaints seriously

Every grievance is recorded, acknowledged within 3 working days and escalated to the manufacturer or regulator where we cannot resolve it.

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